•	Know what potential and current members’ passions are and what they want from Rotary membership.
•	Adopt projects, programs and activities that are consistent with the members’ passions and eliminate those that aren’t – no matter how long the club has done them!
•	Do not bring in new members who won’t fit in or want something the club can’t give (but refer them to other clubs!).
•	Pre-induction disclosure of expectations and obligations of Rotary membership. 
•	Immediately train new members in Rotary “culture.”
•	Immediately involve new members in significant activities consistent with their passions and skills.
•	Groom new members for leadership roles.
•	Obtain continual feedback from members about satisfaction with the club.
•	Make changes to ensure members’ continued satisfaction: projects, activities, even meeting times!
•	Strive to be strong in all Five Avenues of Service (consider a Touchpoints program).
•	Have the courage to change traditions that drive away members.
•	Increase your club’s “value proposition” – focus on value to members!
•	Cultivate an atmosphere of entrepreneurship, progress, optimism and excitement.  Embrace change as good! 
•	Vocational Service  and networking events 
•	Club social events (aka “Club Service”) – on a regular basis
•	Family friendly activities
•	Consider a “flexible and innovative” meeting/event schedule
•	“Touchpoints”